An estimated 750,000 cable subscribers terminated their subscriptions in the second quarter of 2016, continuing a persistent and growing trend. While a popular service among cord-cutters and cord-nevers, SlingTV is still a relatively obscure alternative to cable.

My Role

I was asked to provide art direction, motion design, HTML5 development, and video production on a variety of projects including banner advertisements, emails, video trailers and print advertisements and direct mail.

The Solution

Design advertising that shows that you can stream cable television content without a cable subscription. Also, emphasize that it costs considerably less than traditional cable and is, in most cases, available on a wider variety of screens and devices.