Role: Art Director
Salesforce.com wanted to increase the adoption rate of Chatter, their new productivity tool. A clearer understanding of what Chatter is and the benefits it brings to users needed to be conveyed. To do this, we created a video with a very clear narrative taking place within the Chatter interface that describes the easy, organic workflow Chatter provides and how it benefits the user.
This video was localized for international use, as well as repurposed for branded partner communications. Salesforce.com CEO Mark Benioff said Chatter has been the most successful product launch to date.