The Oracle Open World experience has always served as a resource for attendees during the event offering schedules, session catalogues and, once they occurred, content from the events including videos, images and summaries. However, we wanted to do more for attendees. Helping attendees get the most out of Open World meant keeping them engaged on social and helping them navigate the physical journey.
The experience needed to be more of a gateway that they could visit frequently and absorb quickly.
Beyond offering the schedule, we wanted to make the schedule more actionable by serving up the most relevant or exciting sessions they could experience now or in the immediate future as well as make previous sessions content more visible.
Moscone Center can be a bit of a maze, especially when utilizing all of the various conference and exhibit areas. We created an interactive overview of the conference area allowing users to plan their day and find their next session much more conveniently. We also played with the idea of offering exhibit highlights and local spots for lunch they might want to try.