Click below to see the campaign.
Pre-Launch Teasers
Launch campaign
Need For Speed: Undercover
ELECTRONIC ARTS
This campaign announced the launch of Need for Speed:Undercover, a fast paced, story-driven video game featuring actress Maggie Q. Because the video game was designed to make the gamer feel like they are interacting with a feature film, the ads combine the appeal of a great racing franchise with a cinematic aesthetic.
Categories and Contributions:
- Ad Campaign
- Animation / Motion
- Art Direction
