Interactive Advertising Campaign
Role: Art Direction, Motion Design, UI Design, Development
As part of an overall branding effort, we were tasked with sharing the SVEDKA Future Music Podcasts, a collection of 30 minute, DJ hosted club mixes. We accomplished this by creating a landing page that gave users everything needed to party: music, drinks and friends.
In addition to successfully driving traffic to the podcasts, we increased traffic to the SVEDKA site and the Facebook fan page. Svedka continues to be one of the fastest growing brands in the United States. The online ads were part of a larger campaign that contributed to a 17% increase in SVEDKA’s global sales.