Linden Lab Second Life
Interactive Advertising Campaign
Role: Art Direction, Motion Design, UI Design, Development
Linden Lab is a pioneer in online gaming and social media. With Second Life they helped define concepts like virtual currency and have a unique policy that enables users to own the intellectual property rights to in-world content. Users are able to create complex 3D models and 2D textures to use or sell in-game. Because this concept is unique, users can often be intimidated by the steep learning curve they may experience when trying Second Life the first time.
The idea behind the Advanced Tools concept is to embrace the complex nature of Second Life. To not only set new users expectations, but to inspire them to dig in. At an average of 400,000 new registrations per month* raising retention is a big deal.