Disney•PIXAR Monsters University
Mobile Advergame and Rich Media Interstitial
Role: Art Director, UX Designer, UI Designer
Monsters University is the story of two monsters, Mike and Sully, and their journey from being rivals to best friends while attending school. This robust, media-rich interstitial promoted the release of the movie by driving ticket sales, broadening awareness, driving social media engagement and offering current and potential fans of the franchise entertaining material. It featured games, a gallery of videos and screens from the movie, ticket purchasing (with theaters, showtimes and directions) and links to social media.
The lightbox was designed to be a template, applicable to future movie releases. By simply defining your color palette and adding images and videos this experience is built for customization.