Start Talking. Stop HIV. seeks to reduce new HIV infections among gay, bisexual and other men who have sex with men* by encouraging open discussion about a range of HIV prevention strategies and related sexual health issues between sex partners. Effective partner communication about HIV can reduce HIV transmission by supporting HIV testing, HIV status disclosure, condom use, and the use of medicines to prevent and treat HIV.¹

The CDC wanted to extend their awareness campaign to a rich mobile experience.

Solution

Campaign concepts, messages, and materials were conceived using input from more than 500 men of varying ages from different racial and ethnic groups across the country. I was tasked with designing a mobile interface enabling users and those they care about to educate themselves on how to talk about preventing the spread of HIV. With the app, users could share a particular conversation card, the website or simply get ideas on how to address this very important topic in their own way. It also provides several links to more information and popular social media sites.